Trust me, strategic communication is the heartbeat of your business—it’s not just a mere function, and I learned that the hard way. As a marketing and communications professional with 13 years of experience, I’ve come to realize that communications is the business. It is not just a function that supports business goals, but a driving force behind their success. Early in my career, I understood the value of strategic communications, but I mistakenly thought I was building a career far removed from the core of business strategy. Little did I know, I was already working at the very heart of what makes businesses thrive: communication that aligns with goals, shapes perceptions, and drives growth.
Why Strategic Communications Matters
In my career, I’ve come to realize that many companies overlook the importance of aligning their communication efforts with their broader business objectives. When communication is misaligned, messages become muddled, stakeholders lose trust, and companies fail to achieve the desired outcomes. On the other hand, when communication is purposeful and tied to a clear strategy, businesses can foster stronger relationships, drive engagement, and achieve measurable success.
At Nextant, our mission is to help businesses grow and transform by positioning ourselves as trusted strategic advisors. This aligns perfectly with the principles of strategic communications: ensuring that messaging and communications strategies are not just about disseminating information, but about driving meaningful engagement, fostering relationships, and supporting business goals. Having worked in both corporate communications and business consulting, I’ve seen how the right communication strategy can be a powerful enabler of success.
At Nextant, our mission is to help businesses grow and transform by positioning ourselves as trusted strategic advisors. This aligns perfectly with the principles of strategic communications: ensuring that messaging and communications strategies are not just about disseminating information, but about driving meaningful engagement, fostering relationships, and supporting business goals. Having worked in both corporate communications and business consulting, I’ve seen how the right communication strategy can be a powerful enabler of success.
What I’ve Found and Why This Matters for My LinkedIn Audience
As I reflect on my experiences, especially within the dynamic markets of Colombia and the US, what stands out the most is the tangible impact that strategic communications can have on an organization—regardless of size or industry. Whether it’s helping leadership navigate change, crafting a content strategy that speaks to diverse audiences, or developing communication plans that manage stakeholder expectations, the right approach can accelerate business growth and ensure long-term success.
For my colleagues in communications across both Colombia and the US, I’ve seen firsthand how cultural nuances, local market trends, and varying business landscapes can shape communication strategies. In both regions, the importance of aligning internal and external messaging to company objectives is crucial, but the way we approach communication can differ. What works in one market might not necessarily translate in another, which is why strategic communications requires a tailored, yet universally effective approach.
I’m sharing these insights because I believe businesses—especially in our field—need to recognize the power of strategic communications—not just as a tool, but as a core function that drives real business outcomes. Whether you’re a communications professional in Bogotá or New York, aligning your strategy with business goals can have a direct impact on how your organization grows, navigates challenges, and builds relationships.
As a consultant at Nextant, I see how strategic communications can help organizations in both regions position themselves for growth, enhance their reputation, and manage change with confidence.
Next Steps in Building a Strategic Communications Service
At Nextant, our strategic communications practice is just beginning, and we are in the process of defining what it can look like for our clients. For me, the journey is exciting because I see firsthand how effective communication can help organizations navigate complexity, achieve business objectives, and build lasting relationships with key stakeholders.
If you’re looking to elevate your company’s communications efforts and align them with your strategic goals, I’d love to connect and explore how we can help. Together, we can build a communication strategy that drives results.
Contact us to explore how we can help your business achieve a great communication strategy together.
