Connecting communities and stakeholders to boost organizational identity through coordinated and highly efficient communication.
Developing branding elements that align with company guidelines and help build organizational identity focused on culture, strategy, and other organizational priorities.
Communications Strategic Planning
Building cohesive plans that optimize communications impact through a combination of well-defined channels, processes, and rhythms reaching diverse audiences.
Communications Supporting Platforms
Utilizing platforms specifically designed to run communications processes and publish information effectively; examples include D365 Marketing, Klaxoon, and Flipgrid.
Designing visually appealing content that can effectively summarize information and capture audience attention, including PowerPoint graphics and dedicated design software.
Strengthening organizational culture through branding and engagement activities that align and bring together diverse groups of stakeholders and constituents.
Developing effective tools and processes to track communications consumption, community feedback, and overall impact of organizational communications activities.
Producing written communications content aligned with organization standards and style; including ghostwriting for executives, creating and updating written materials.
Managing the end-to-end process and ongoing rhythm of preparing and sending communications; including recommending, gathering, enhancing, and finalizing content.
Social Media Engagement
Designing end-to-end social media strategies, including creating calendars, identifying and sourcing content, drafting posts, obtaining approvals, and tracking impact.
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